At Unitec Electronics, we think that selling you the finest automatic car wash entry system in the world is not enough. Helping you to learn how to use the features of that system to generate more revenue and happier customers for your business is just as important. That’s why we’ve created an informative, easy-to-use 'how to' guide on marketing your carwash. Unitec’s Guide to Successful Carwash Marketingpromises to be an invaluable resource to help you make your business more 'market smart.'
Unitec’s Marketing Guide Helps Lazy Days Identify Profitable Carwash Opportunities
Located in the heart of the Baltimore/Washington D.C. corridor in Elkridge, MD, Lazy Days Carwash (a self-serve/investor site) was determined to fully utilize the exclusive marketing features available with their Unitec entry system. By using the marketing tips, advertising advice and artwork in this easy-to-use guide, Lazy Days identified and marketed their unique competitive advantages. The result is a more successful and profitable business with an increased number of first-time customers and lucrative programs for loyal/repeat customers. Here are a few highlights of Lazy Days’ marketing plan and opportunities they were able to pinpoint with this guide:
- By defining their customer base, profiling their competitors, and establishing their unique position in the marketplace, Lazy Days marketed their carwash as the only high tech, touch less carwash using products that protect their customer’s automotive investment and “keep their car looking like new.”
- After establishing an annual advertising budget, Lazy Days used direct mail coupons, local newspaper ads and on-site promotions to increase traffic to their site.
- Lazy Days utilized the artwork in conjunction with Unitec’s VIP Wash Pass™ to create a series of six “seasonal” promotions to be used as a prepaid loyalty program for repeat customers.
- Lazy Days partnered with a local car dealer who distributed VIP Wash Coupons™ offering a “first wash for free” to new car buyers in exchange for promoting the dealer at the carwash
Scattered throughout the pages of this marketing guide are more “Marketing Tips from the Lazy Days Carwash.” Although fictional, Lazy Days is based on real life carwash scenarios. We hope these tips will show you how to apply the information in this marketing guide to your carwash market. Ultimately, it’s your customers who will choose what program works best at your wash, so listen carefully. If you go beyond your customers’ expectations, you will not only have customers flocking to your carwash, you will have them promoting it to their friends and family. Customer retention is the name of the game.
Disclaimer
The Manual you are about to read is intended to provide information and ideas about some of the marketing strategies utilized by our customers in the carwash business. The information we provide in this Manual explains how Unitec’s products have been designed to keep pace with those ideas and strategies that our customers have found most successful.
By reading and utilizing the ideas in the Manual, you concur that:
The ideas detailed in this Manual are offered without warranty of any kind. The success of any business is dependent upon numerous factors well beyond the scope of this Manual and well outside of our control and personal knowledge. Neither the use of our products nor the implementation of any of the ideas we have expressed can guarantee success. The contents of this manual shall only be used in conjunction with Unitec equipment.
We, at Unitec Electronics, wish you the best of luck with your business and marketing endeavors.
© 2007 Unitec Electronics
| Artwork |
| |
| The artwork provided contains sample campaigns that can be used to create collateral and advertising pieces. To view the campaigns available for download, view the following pages: |
 |
VIP Campaigns1 |
|
VIP Campaigns2 |
| |
|
|
The following artwork files (available in PC and MAC versions) were created by use for graphic designers, production artists, printers, sign makers or anyone who uses Adobe Photoshop or programs that import Adobe Photoshop files to prepare final digital files for printing and publishing. They can be used as they are, or any part of the files can be changed or pulled from one file to another to create a custom look for your site.
Mac File Folder
Fleet
VIP Seasonal
VIP Wash Pass
Wash Weekly
Wash Wisely
PC Folder
Fleet
VIP Seasonal
VIP Wash Pass
Wash Weekly
Wash Wisely
These files/folders should be pulled off our Marketing Guide cd
|